Deputy Chief Supply Chain Officer, On

Sam Frei

Sam Frei is the Deputy Chief Supply Chain Officer at On AG, the innovative, Zurich-based sportswear company founded in 2010 known for its rapid global expansion.

With 20 years of experience in the sporting goods industry, Sam has held leadership roles across various supply chain functions, from demand planning and logistics to leading regional operations in the Americas and EMEA.

Since joining On in 2018, Sam has focused on scaling the brand’s global Supply Chain to support a 15-fold increase in volume, leveraging two decades of expertise at the intersection of sports brands and international growth.