Sr. Director Omni Planning & Account Operations, Columbia Sportswear Company

Fang Liao

Fang is a seasoned and multi-cultural supply chain executive with dual engineering degrees and a top tier MBA. She has 15+ years of track record in managing E2E supply chain planning and operations and leading high impact digital transformational projects within the fashion, sporting goods, high tech and FMCG industries.

Over the last couple of years, with the help of scenario planning and inhouse built data insights, she was able to orchestrate E2E value chain decision making during times of supply disruption and uncertainty.

Last September she joined Columbia Sportswear Company EMEA HQ based in Geneva as the Sr. director of Omni planning and fulfillment. While working on growing the footprint of Omni channels, she put a special focus in expanding the capability of inhouse data analytics and automation to fast track the Supply Chain Digital transformation for Columbia.